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International Journal of Market Research Volume 49.

Bernice Hardie responds to an article 'Client-driven change: the impact of changes in client needs on the research industry' by Simon Chadwick. Chadwick suggests that agencies may need to radically change their structures to meet the demands of the new research landscape.  Bernice argues that the answer to this challenge lies in reviewing how agencies develop in-house research ‘stars’.

Research Magazine Article

This article was published as part of the Research Magazine’s special focus on independent research consultants, and looks at how clients may benefit from encouraging partnerships between their marketing agencies and independent researchers.